A curated digital experience where visitors can understand first-hand what it takes to make, shape and be an All Black when they compete in a series of gamified experiences. Using wristbands with RFID tags, visitors register their details and scan their wristbands throughout the experience so their activity and scores can be tracked and used later in customising collectible content and merchandise.

ZIWI Pets, a premium New Zealand pet food brand, needed a global digital platform that balanced brand presence with eCommerce growth. Using Shopify Plus, we developed a scalable backend and tailored design that gave ZIWI’s team control over products and stock while enabling international expansion. The solution included two storefronts — a global brand hub and a US eCommerce site — delivering both worldwide visibility and a seamless, localised shopping experience.

Ahead of the 36th America’s Cup in Auckland, the New Zealand Maritime Museum wanted to enhance their visitor experience within the Blue Water Black Magic exhibit. The resulting interactive allows visitors to select from elements of contemporary America’s Cup boat design within the Class Rules that are set by defenders of each America’s Cup, and race against one another.

Barkers of Geraldine needed a future-ready website to support subscriptions, new markets, and sub-brands. We rebuilt their platform using a headless eCommerce stack, combining a custom frontend with Shopify’s engine. The result is a scalable site that blends commerce with rich brand storytelling — recipes, heritage, and learning — creating a seamless and engaging customer experience.

Partnered with Emirates Team New Zealand to create the Spark 5G Race Zone — an experience showcasing how Spark 5G helped power the team’s innovation ahead of the 36th America’s Cup. We created two out of the five interactive zones including Meet the Team, where visitors could swipe through crew profiles and snap an AR selfie. In the 5G Portal, they experienced Spark’s speed firsthand, tapping into live America’s Cup data, seeing what was trending, and adding their selfie to a life-sized digital mosaic of supporters. With Spark 5G, guests could feel, learn, create and even smell the world of sailing — without stepping on a boat.

A self-compassion chatbot that lives inside a progressive web app to support the mental health and well-being of teenagers dealing with Type 1 diabetes. The app serves as a personalised support system, offering tailored strategies to help adolescents overcome their unique challenges. It acts as a daily emotional check-in and a guide for diabetes management, featuring 14 customised interaction modules.

Concepted and designed Huawei’s very first Experience Store in order to elevate them into the premium sector and enable customers to experience the brand’s values and how they translate through to their products. The configurable physical and digital consumer interactions within the stores included:​ smart accessory walls with interactive screens, interactive digital product display tables​, cafes, wellness and events zones and augmented reality product demonstration.

A fully integrated brand experience delivered across 9 Formula E races in 10 cities worldwide — blending excitement, innovation, and emotional impact. We brought the brand to life through immersive fan activations, unexpected guerrilla moments, premium hospitality programs, and seamless integration with dealers and partners. From trackside energy to citywide presence, every touchpoint was designed to connect fans to the future of electric mobility and showcase BMW’s leadership in performance and innovation.

A compelling digital platform designed to both educate and inspire — serving as a powerful donation tool and storytelling space that brings ChildFund’s global impact to life. Built using a headless eCommerce framework (Sanity x Shopify), the platform delivers a seamless, scalable experience that cuts through the noise of a crowded charitable landscape. It empowers supporters to connect, learn, and take meaningful action through content-rich, conversion-driven design.

Brought the Sneaker Freaker digital experience to life alongside our delivery team — a bold, content-led headless website designed to celebrate sneaker culture in all its weird and wonderful glory. Blending storytelling, retail, and rare archive content, the platform delivers an immersive brand experience that’s as distinctive and collectible as the kicks themselves.

We designed and built a new website for Annabel and Rose Langbein that feels like a favourite cookbook — simple, inviting, and personal. Developed on Sanity and Shopify, the site blends content and commerce, giving the team full control through templated blocks while delivering a rich user experience with saved recipes, interactive ingredient lists, and subtle animations. The result is a platform that welcomes users back, encourages exploration, and makes the digital experience feel uniquely their own.